Brand exploration for big-guy nightlife in San Francisco. Work in progress, for review by Felix and Stefan. Photography by Felix Xie. Click through:
The whole brand: logo, type (Futura + Helvetica), palette, photography, components, contrast, moodboard, and the two applied surfaces below. Start here.
Desktop front door: hero, tonight, the pitch, venue + gig CTAs.
The "Tonight" feed in a phone frame: the core experience.
How the whole platform fits together, as a visual diagram.
The same system written out, with the load-bearing decisions.
The tab/app icon and how it reads at 16–32px: the vector "G" vs "Grr".